Bollywood star Ajay Devgn may have appeared in "Kaun Banega Crorepati" to promote his forthcoming comedy "Golmaal 3", but he actually opposes the new marketing gimmick of using TV shows to market movies. "I am always under the producer’s pressure to do such things to promote films. If one is doing it, then another has to do it as well because it becomes a habit for the audience to watch such things," Ajay told IANS in an interview. He joined Arshad Warsi, Kunal Khemu, Shreyas Talpade, Tusshar Kapoor and director Rohit Shetty on the quiz show hosted by megastar Amitabh Bachchan for Sony. The film is releasing Friday.Special efforts are made to create space for movie stars in television programmes, says Ajay. "Scenes are written to incorporate the stars of the respective film to promote it (through serials). It’s not a good idea. I don’t know where it will meet its end. But one can’t stop it, will have to do it unanimously. I always do it indifferently,