Bollywood Actor Aamir Khan signs a 35 crore endorsement deal

Aamir Khan is on a high after the super success of his latest release, ‘3 Idiots’. He has bagged in the endorsement deal for a new telecom entrant, UAE’s Etisalat, for whopping Rs 30-35 crores for three years. With this, Aamir becomes the first and the only Indian actor to have been paid such big amount for a brand promotion. The deal had been on for long but it was only recently that the entire plan was finalised.
It may be mentioned here that Aamir’s hardcore competitor, SRK, charges in the range of Rs 6 to 8 crores per advertisement. However, Aamir’s pay stands far behind the figures of the billion-dollar life-time endorsement that golf legend Tiger Woods signed, and the $70 million deal that Russian tennis sensation Maria Sharapova bagged early this month from Nike for eight years.
Aamir is already the brand ambassador of several brands like Parle, Coca-Cola, Tata Sky and Samsung.

Salman khan Also stands isolated as SRK-Bachchans cosy up

By Summaiyah Wahab Khan Shah Rukh Khan's presence at the Drona premiere should surprise no one. Ever since the open squabble with Salman Khan both the Khans have been drawing themselves closer to the Bachchans, trying hard to show their solidarity to the Bachchan family in every way possible."And there was no way Shah Rukh was not going to be invited to the Drona premiere. Whether Salman would've come on knowing of Shah Rukh being invited, is irrelevant. Salman was not invited.He may openly express his fondness for Abhishek. But it's not that easy for anyone to forget his past behaviour with Aishwarya. Also he isn't exactly a chum of Drona's heroine Priyanka Chopra either, " says a source close to the Bachchans.In fact everyone from the gregarious Karan Johar to the ultra-reclusive Sanjay Leela Bhansali to the hardly-ever-seen Sushmita Sen showed up for this, the most crucial release.And why not? The Bachchans personally invited all their guests. Aishwarya...

Another Try for a Windows Phone, but It’s Still Clunky

If you’ve never heard of a Windows Mobile phone, or never particularly cared what kind of software runs on your phone, prepare yourself. In the coming months, Microsoft will release a steady drumbeat of ads intended to make you want a device powered by its software. Related Should you care? Probably. Should you make a Windows phone your priority? Not necessarily. If you already have a phone that runs Windows Mobile and want to upgrade, the new 6.5 version will improve your life slightly. Otherwise, other mobile phones are probably a better bet. Windows phones have been around for years, mostly competing with BlackBerrys for the allegiance of business users. But while BlackBerry crossed over into the consumer realm with more user-friendly phones, Windows Mobile remained in its corporate cube, because of devices that could be so frustrating to use that few people would choose one without a corporate mandate. For much of the last year, Microsoft has been saying that its ...

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